— beauty entrepreneur, mentor, and CEO who built a brand from raw ingredients and late-night packing sessions.

I started as a hairstylist, where I learned how to build trust, connect with people, and create confidence.

That foundation led me to cosmetics, where Shine By SD was born — not from a factory, but from my own hands, formulas, and creativity.

Today, my mission is bigger:
I help entrepreneurs build the confidence, consistency, and clarity they need to grow.